The new shape of sailmaking

That the America's Cup was won by Team New Zealand on Black Magic and now rests in Auckland certainly is not news. But there are some interesting statistics from the Cup event that you may not be aware of. In the AC finals, both the challenger and the defender used North Sails exclusively. This is the first time in the modern Cup history that only one sailmaker was represented in the Cup finals. Of the seven boats competing in the semifinals, North was the principal sailmaker for all but one (Mighty Mary). For me-even though I lived and breathed the event as tactician for Team Dennis Conner-these statistics are overwhelming!

When we launched our 3DL program at North four years ago, we were convinced that we were creating a revolutionary sailmaking technology. 3DL ably addressed the complex sailmaking puzzle of lightweight, low stretch, expanded wind range and longevity. None of us dreamed just how quickly 3DL would dominate the Grand Prix racing scene, culminating with the 1995 America's Cup.

In my last NORTH NE\VS column, which also talked about the Cup, I asked "What's in it for you?" Today, I am proud to announce that:

• 3DL is no longer an exclusive Grand Prix racing product
  
• 3DL is now available to virtually any racing sailor who wants improved performance, durability and value
  
• This year we will deliver 3DL to cruising sailors as well.
  

Our new 40,000 square foot 3DL manufacturing facility in Minden, NV has enabled us to meet increasing demand, improve and broaden our product line and lower prices at the same time. That's progress. That's what's in it for you.

Later in this issue you'll learn about Regatta 3DL, Polyester 3DL, Ocean Race 3DL and more. The trickle down from the Cup and the Grand Prix circuit has, in fact, turned into a torrent of products that perform better and cost less.

I will make another promise in this column. You can continue to look forward to better sails, lower prices and a whole new level of service from North Sails. Our new marketing slogan is "The new shape of sailmaking." In 1996, you'll see what we mean.